Web directories, also known as link directories, are websites that list useful and interesting Internet sites and pages, usually organized by categories.
They are a kind of guide or indexes of pages and internet websites, sometimes with a short description of each site they recommend.
They emerged some years ago, in view of the need and demand of users to know sites and pages of interest, according to the objective of each one when surfing the Internet.
There are thematic directories, that is, focused on specific content and open ones, in which it is possible to find references on any topic.
They usually work by allowing suggested sites to be included in your database, those that are verified manually and if they are suitable they are included with a short description of their use.
How many types of directories are there on the internet?
Payment directories. It is necessary to pay to include our link. They are very beneficial for positioning since having less links transmit higher authority and sometimes PageRank.
Free directories It is possible to register a website for free. They are of little interest for the positioning because they are very saturated and in many cases they are considered by the search engines as emitters of webspam (One exception is DMOZ).
The benefits are similar to the previous ones.
Reciprocal directories.They are free but require a link in order to be listed or create an exchange of links that favors both. They are more relevant than free ones.
Directories by bids. It is a new modality. They are of payment, in them a position is occupied depending on the price that is paid by auction. The more you pay higher.
Effectiveness of web directories today
In its beginning the directories were very effective to generate traffic, because for a large number of users, a directory was their starting point to explore the internet. Even many people had a specific web directory configured in their browser as their home page.
Nowadays, due to the sophisticated, simple and effective web search engines (Google), the vast majority to search for a page or site of interest, you only need to enter the related words in a search box, so the directories have lost much of its usefulness as a source of traffic.
However, they can be very useful to improve the web positioning of a blog or website of recent creation.
For anyone who owns a website, appearing in a web directory allows you to have a valid suggestion to your site, although the value of this depends on the authority of the directory.